We’ve spoken before about the significance of your business cards. They’re the first impression lots of people will have of you and your business so the layout, print, and excellence of the card is as important as some other piece of marketing – may be much more.
You’ve got your new cards. What now?
A lot of people order business cards with no clear technique of how they’ll be utilized. Have you a cabinet full of business cards you’ve ignored? Would you carry a few in the event you encounter a potential customer or only provide them without at meetings? If that’s the situation you’re really missing out on some good promotional opportunities.
There are a variety of ways to use business cards to promote your business. Needless to say, a face-to-face meeting or conversation is definitely effective and a perfect base for follow up calls. But there are many different ways you are able to use your business cards to improve leads and sales.
- Send business card printing with every piece of communication
If you’re sending a product, receipt, order, payment, compliment slip, thank you card or letter always include a minimum of one business card. It will get your brand noticed and send a message that you’re prepared to talk business. Whether or not the recipient doesn’t need your merchandise right away, they’re likely to keep it for another time or pass it on to someone else.
- Leave a business card when paying a bill
If you’re having to pay a bill in a restaurant, hotel or any comparable establishment, leave your card with the payment – particularly if you’re leaving a tip. You may also print cards, especially for these occasions. It may seem cheeky but nobody will mind and it’s a terrific way to introduce your company to new potential customers.
- Don’t limit your business cards to one per person
Everyone knows people who provide greater than their fair share of referrals, so make certain they have a few of your cards to give out to colleagues. A personal referral is very effective and along with a business card, it is a lot more likely to lead to new sales opportunities.
- Venues for networking events and conferences
Needless to say, you carry business cards to networking events, industry events, and seminars. Visit as many as possible until you can filter out the less useful events and focus on individuals with the best new business opportunities. The foyers, receptions, and tables in venues that host these gatherings are great places to leave cards – but make sure you ask first.
- Suppliers and non-competing businesses
You’ll have relationships with a number of other businesses that aren’t in competition with yours. They’ll be happy to take your cards and refer your business in return for you doing the same for them. You’ll both grow your client pool so everyone wins!